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Today's Directory Assistance is experiencing a revolution, creating a paradigm shift in the traditional 411. SpeakSoft™ will lead this transformation with its innovative Transaction Enabled Information System™ technology. Our highly focused, differentiated product offerings deliver a radically improved customer experience and significant revenue opportunity for Directory Assistance Service providers and partners. The U.S. directory assistance market is a multi-billion dollar market at a solid $5.47 billion at the end of 2007. However, consumers now expect more than just being provided a name and number: they expect and deserve value that includes a full service user experience. The DA's fastest growing segment is its Directory Information Services (DIS) with its interactive product offerings. The inevitable evolution of DA into a value-packed information service allows telephone carriers and content providers a multi-tiered business approach and monetization opportunity. The advancement in Interactive Voice Response Systems (IVR) as well as the development of sophisticated search protocols has contributed to this new interactive business environment. SpeakSoft™ makes shopping the web, while on the go, as easy as speaking softly into your mobile phone. SpeakSoft's™ product offerings also include a complete multi-modal experience with the ability to offer personalized services for individual users to create a recurring destination portal. SpeakSoft's™ Unified Shopping Network™ allows consumers to save time and money by helping to find the lowest or best prices for a wide range of products and services from travel to electronics. Future platform releases will allow searches using any mobile or web device, holding the information, and then completing the transaction from any IP-based device. For DA providers, SpeakSoft's™ service helps transform 411 into a user-friendly, information rich environment with its robust transaction-enabled interactive VoiceShopping™ and VoiceComparison Shopping™ platform. SpeakSoft's™ patent-pending technology is designed exclusively for targeted transactions of context- as well content-relevant information; information that is directly related to the callers' needs while supporting affinity programs of exclusive partners. Highly relevant personalization strategies will add value by customizing the call, increasing automation, and providing increased customer satisfaction. |